Caring For Sight
A Story of Vision
Caring For Sight is one of L'OCCITANE's six commitments and plays a central role in everything we do.
Since 1997 we began adding Braille to our product’s packaging whenever possible. Our goal was to include and to give visually impaired people access to information and also to raise awareness of this disability among our customers. With the creation of L’OCCITANE Foundation in 2006, we started to support projects and initiatives to combat preventable blindness working with NGOs worldwide to fund screening, treatment, eye surgery projects, as well as acquisition of equipment and medical staff training.
For World Sight Day this year, we are thrilled to announce that we are donating €10,000 to L’OCCITANE Foundation to continue our fight against preventable blindness.
Did You Know?
Vitamin A deficiency
is one of the leading causes of childhood blindness.
90%
of blindness is preventable.*
Every 5 seconds
someone in the world loses their sight.
Our Mission as a Brand
OUR AIM:
To enable 20 million beneficiaries to have access to eye care by 2025
TWO WAYS TO DO THIS:
- Raise funds together
- Make a difference together
LET’S DREAM OF A FUTURE WHERE EVERYONE CAN SEE
If we do nothing, the number of visually impaired and blind people will have tripled by 2050.
L'OCCITANE Cares About Sight
Braille Packaging
Since 1997, we have shown our commitment to sight by labelling its products in braille – an initiative of Olivier BAUSSAN, founder of the brand. In 2000, the first fund-raising product was sold in L’OCCITANE stores.
Union For Vision
We’ve had eye care in our sights for the past two decades, since our founder Olivier Baussan first decided to put Braille on our labels in 1997. Since 2000, L’OCCITANE has enabled access to eye care to those in need. Our Foundation works with NGOs worldwide to eliminate pathologies and reduce the cases of visual impairment.
Getting Employees Involved
RACE FOR VISION
Our subsidiaries around the world get involved in local, sight-related projects and initiatives. Every year, L'OCCITANE employees can take part in the "Race for Vision" – a connected race that raises funds to fight visual impairment. In France, we also have a "payroll giving" scheme, enabling employees to make regular donations to sight-saving charities.
SUBSIDIARIES WITH A VISION & AMBITION
Our Malaysian subsidiary got customers involved in the Race for Vision and invited them to post photos of their feet – with the words "Fight Avoidable Blindness" – on Instagram, along with the official Race for Vision hashtags. For each photo posted, L'OCCITANE Malaysia made a donation. An idea worth developing!
*Stats: IAPB