By making these changes and suppression of the plastic sleeve around the calendar, L’OCCITANE saved 22.5 TONNES of plastic! Further to this, our Baubles are no longer packed in cello which has saved 2.8 TONNES of plastic! That is a total of 25.3 TONNES of plastic saved on just the Advent Calendar and Baubles. To put that into perspective that equates to more than 3 ELEPHANTS – the heaviest land mammal in the world.
L’OCCITANE is also committed to ensuring all its wrapping paper is made from recycled and recyclable materials. The brand has never used plastic bags in its stores, using paper bags instead. Its gift ribbons are made of a new cellulose-based material which biodegrades within six months, whilst its silk paper is 100% recycled and FSC® certified.
This packaging initiative is an example of L’OCCITANE’S commitment to Reducing Waste, with a strategy to Reduce, Recycle & React that includes targeted goals to achieve the use of 100% recycles plastic for its bottles and 100% recycling features at 47% of its company-owned retail locations, a figure it hopes to increase to 100% by the year 2025.