Since 1976, L’OCCITANE has been protecting the richness of our lands and we are committed to defending biodiversity for the generations to come, Respecting Biodiversity is a key commitment of L’OCCITANE’s.
Due to the success of L’OCCITANE’s campaigns with HOMETREE last year, we are really pleased to announce that we will once again be partnering with them across Black Friday to promote their mission of restoring ecosystems across Ireland.
For Black Friday, as well as offering customers 20% off full size products online and in L’OCCITANE boutiques nationwide, we will be giving €1 from the sale of every hand cream sold from 25th- 28th November to HOMETREE. With this investment, HOMETREE will plant native trees across Ireland and consequently give back to nature.
OUR GOAL: To raise €15,000 through our €1 investment for every hand cream sold this Black Friday weekend.
Large-scale problems like global biodiversity loss do not require large-scale solutions. Rather, they require small-scale solutions within large-scale frameworks. HOMETREE works to be one of those frameworks, supporting the real solutions that look like diverse trees, creatures, woodlands and communities. Ireland was once a land of forests. At one time, up to 80% of the country was covered in native wildwood. Irish culture still contains echoes of this, in Ireland’s ‘tree alphabet’ - the ancient Ogham script in the Gaelic names for common trees, and in folklore and song.
Yet today, Ireland is one of the most deforested countries in Europe. Just over 1% of that original forest cover remains. HOMETREE’s vision is to restore Ireland’s ancient wildwood. Through conservation, afforestation and education the aim is to create a landscape in which people and forests flourish, together.
L’OCCITANE X HOMETREE – A History
So far, our partnership with HOMETREE in 2020 raised €10,000 towards 1,200 native trees planted, installed a tree nursery seeding tunnel and 2 beehives.
Over half of the world's coral reefs have disappeared in the last 30 years.
12,000 species of plants are endangered.
The number of vertebrates in the world has been halved since 1970.
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