L'OCCITANE SUPPORTS PUR

Since 1976, L’OCCITANE has been protecting the richness of our lands and we are committed to defending biodiversity for the generations to come.
We celebrate nature and our mission is to give back to it. That is why we are proud to partner with global conservation charity, PUR Projet, to fund dedicated tree plantation projects in local regions across the world.

OUR COMMITMENT: RESPECTING BIODIVERSITY

We are dedicated to defending and promoting the unique biodiversity of our lands.

We aim to plant over 31,000 trees across the globe which will help improve ecosystems, regenerate lands & protect wildlife.

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OUR BIODIVERSITY IS THREATENED

Over half of the world's coral reefs have disappeared in the last 30 years.

12,000 species of plants are endangered.

The number of vertebrates in the world has been halved since 1970.

TREES ARE AT THE HEART OF BIODIVERSITY

A tree brings so much to our planet. They clean our air, purify our water, protect wildlife and provide shelter & shade. Today, woodlands are facing a major crisis due to developments, climate change & disease. It is crucial this catastrophe is addressed and that is why we are so proud to be supporting PUR Projet, who to date have already planted 8.5 million trees worldwide and won’t stop there!

OUR MISSION

From the UK & Ireland alone, our aim is to raise €40,000 for PUR Projet. This will help support smaller organisations across 11 countries replant trees within local communities. This includes organisations like The Woodland Trust, where our funds will deliver tree plantations to boost agroforestry in farming communities.

Agroforesty Benefits

Boosts water regulation across farmlands

Encourages key wildlife to help pollinate crops

Improves animal welfare