WHAT IS A CLEANSER & HOW TO USE IT

When it comes to skincare, so often we focus on the magical pot of moisturiser to help us with all of our skincare woes: a wonder cream that is going to fix everything. However, sometimes we're left feeling a little, well, underwhelmed with the results and find ourselves asking the same question time and time again - is this doing anything?

That's why we are here to help you discover how to use a cleanser, what facial cleansers actually do, and the many benefits they have when worked into your skincare routine.

<center>MILLIE LLOYD</center>Customer Experience Manager UK & IRELAND <center>MILLIE LLOYD</center>Customer Experience Manager UK & IRELAND
MILLIE LLOYD
Customer Experience Manager UK & IRELAND

Having worked for L’OCCITANE since 2013, I’ve had the pleasure of trying hundreds of our delightful products from Provence. From skincare to fragrance, candles to shower oil, many have become staples in my beauty and wellness routine and I’m so looking forward to sharing my recommendations, tips and advice with you.

 

Our Favourite Face Cleansers

Finding The Right Cleanser For Me

What does cleanser do? A cleanser should leave your skin feeling clean, yet comfortable, which is why choosing the right cleanser for your skin type is so important. If using a cleanser has left your skin feeling like a woolly jumper that’s been over tumble-dried; tight, shrivelled and shrunken, then it’s likely it’s too drying for your skin and you’d benefit from a more nourishing formula. On the other hand if your skin is having trouble absorbing the rest of your skincare routine following the cleanse, this could suggest you are using a formula that's too heavy, and I would suggest opting for a lighter, more gel-like formula. Let’s take a further look at the different textures of facial cleansers and the skin types they tend to be most suitable for, starting from the richest, heaviest formulas and working our way to the lightest.

When To Use A Cleanser

Cleansing is the first step in your routine, to be used as part of both your morning, and evening skincare routine.

A morning cleanse is going to help to rinse away and gently remove any build-up accumulated on the skin overnight (hair grease, dead skin cells, pillow bacteria) and allow for an instantly refreshed complexion for the day ahead. Not to mention ensuring a great base for the rest of your skincare routine and make-up if you wear it!

Your evening cleanse is one, which is going to remove impurities and external aggressors from the day (pollution, bacteria transferred from hands, make-up and SPF) and help prevent these factors from causing congestions and ageing to the skin over time. By cleansing as a regular part of your nightime skincare routine, the end result will be a more radiant, clear complexion, allowing for the beautiful active ingredients in your serums and moisturisers to get to work and achieve your desired skincare results.

How To Use A Cleanser

How To Double Cleanse

Now you know how to use a cleanser, why not learn how to double cleanse? Double cleansing is exactly what it says on the tin (or in our case, the bottle!): cleansing twice in one go. To break it down further, it's a cleansing ritual divided into two simple steps:

Step 1) Removing surface aggressors such as SPF, make-up, pollution and sweat

Step 2) Cleansing the skin and pores.

Without effectively removing the surface aggressors, your beautiful facial cleanser in all its glory, packed full of skin-benefiting ingredients, has very little hope of ever reaching your actual skin! After all, sunscreen is designed to work effectively as a physical barrier for your skin and make-up is designed to be long-wearing and in some cases, even waterproof. Therefore in order to maintain a clear, radiant and even-textured complexion, these elements need to be thoroughly removed from your skin, which brings me nicely onto the first cleanse.

And that’s it! Yes, it’s an additional step that takes a couple more minutes than before, however give it a try and see the glow, radiance and clarity of your skin speak for itself.

You’ll never look back 😊